June 28, 2012 | Museum of Jewish Heritage, New York City

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2012 Sponsors
Davis Wright Tremaine LLP
Application Developers Alliance
Social Media Partner
Media Partners
Boogar Lists 
 Parks Associates

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DMW Presents
Mobile & Social Entertainment Summit @ Digital Media Conference East New York City -- June 28, 2012

Connect with Twitter Hashtag: #MSES12
Mark yourself as attending on LinkedIn and see who is coming!

Announcing special advertising case study with Mike Callaghan, Senior Vice President, Digital Marketing, Century 21 Real Estate LLC, as he describes what the metrics for success looked like across platforms for their Super Bowl multi-channel digital campaign. Mike Callaghan leads the strategy development and program execution of all consumer digital marketing and broker and agent marketing tools and programs. These efforts include: the consumer web site, mobile solutions, interactive marketing, and the franchise intranet site that assist brokers and agents in client acquisition, CRM and lead conversion activities.
We are pleased to announce that HTC's Head of Global Content, Phil Chen will keynote event. Phil Chen is a serial entrepreneur. Previously, VP of product for spring design, the first dual screen eReader. He was the creator and founder of two companies – Glo and Handstand, an interactive media Bible and a mobile education app service, respectively. Phil is passionate about technology, media, and software as a tool for education and storytelling. Currently, he is heading up business development and strategic planning for entertainment at HTC.

5/15/12: Marvel Entertainment's Digital Head, Peter Phillips, Featured in Conversation with AllThingsD's Peter Kafka

Peter Phillips is the Senior Vice President & General Manager of Marvel Entertainment’s Digital Media Group. Marvel Entertainment is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Peter oversees all aspects of digital media for the company – which include its destination websites, mobile applications and social network presence – driving online growth and support of its publishing offerings, feature films and animated series. Mr. Phillips’s previous roles include Senior Vice President of the online division at Weight Watchers International, Vice President of Product Development at Fandango and multiple marketing roles at Paramount Pictures. As a Senior Vice President at Weight Watchers International, Inc., Mr. Phillips was responsible for the continued growth and development of the company’s $200M+ online division. He also served as Vice President of Product Development at Fandango, Inc., where he led the strategic planning, development, and ongoing management of all product-related initiatives and was part of the executive team that led the sale of the company to Comcast Interactive Media in 2007. Mr. Phillips worked at Paramount Pictures from 1992 to 2000.

According to U.S. Mobile & Social Media Forecast 2012-2016 by PQ Media Report:
  • Mobile & social media revenues are expected to exceed $100 billion by 2015, the fastest any communications industry has ever surpassed this benchmark (12 years), outpacing subscription TV and the internet by nearly 20 years.

  • The average U.S. citizen over the age of 12 spent more than 100 hours in 2011 accessing content on wireless devices, such as smartphones, computer tablets and e-readers.

  • The average person spends about 400 hours per year on the internet, with about one-quarter of the time spent on social media sites.

Fueled by the huge momentum behind social and mobile media, entertainment and advertising companies in 2012, the first annual Mobile & Social Entertainment Summit at DMCE, part of the CE Week in NYC, will focus on mobile and social content creation, distribution and monetization. What does it take to successfully launch media and entertainment content in a world where a growing percentage of people are reading, listening and watching content on smartphones, tablets and other connected devices? Packed with useful hands-on case studies and panels featuring leading digital media entrepreneurs and innovators, this one-day conference is a "must-attend" for anyone in the media and entertainment industry looking to learn the latest trends in mobile and social media and make useful business connections in times of major disruption in media consumption.

For more information and to inquire about sponsorship and exhibitor opportunities, please contact Tinzar Sherman (tinzar@digitalmediawire.com) or Jay Baage (jay@digitalmediawire.com) or call 310-855-0033 or 202-546-8903.

2012 Speakers, Panelists & Moderators
Tim McLaughlin
President & Founder
Jason Madhosingh
Director, Online and Mobile, Enterprise Growth
American Express
Michael Adamson
VP of New Products
Turner Sports
Jason Dailey
Director, Bing Evnagelism
Gemma Craven
EVP, NY Group Director
Marc DeBevoise
SVP and GM, Entertainment
CBS Interactive
Greg Rivera
Microsoft's Xbox LIVE Advertising Business Group
Andrew Cleland
Venture Partner
Comcast Ventures
Ian Geller
VP of Business Development
Ted Murphy
Founder & CEO
Hans Deutmeyer
Vice President
Brian McGarvey
VP,  Business Development
Stephane Pere
VP - Head of Ideas People Media
The Economist
Mark Donovan
Senior VP of Mobile
comScore, Inc.
Saul Berman
Global & Americas Leader for the IBM Strategy & Change Consulting Group
IBM Global Business Services (GBS)
Zubair Jandali
Head of Mobile Apps Sales
Lou Kerner
The Social Internet Fund
Daniel Cheng
Director of Publisher Development
Dan Waggoner
Davis Wright Tremaine LLP
Bill Wheaton
SVP and GM of Digital Media
Bill Wilson
Vice President, Digital Strategy and Business Development
Michael Doron
VP, The Americas
Click and Buy
Mike Bebel
Head of Global Music Initiatives, Nokia Entertainment
Nokia, Inc.
Fabrice Sergent
James Smith
Chief Revenue Officer
Jake Ward
SVP, Communications
Applications Developers Alliance
Drew Lesicko
Senior Manager of Professional Services
Arkadium, Inc.
Jesse Israel
Co-Founder, Technology
& Creative Director
Cantora Records + Labs
Marshall Jensen
Managing Partner
DMW Hexagon
Jon Vanhala
SVP Digital & Business Development
Island Def Jam Motown | Universal Republic, Universal Music Group
Ned Sherman
CEO & Publisher
Digital Media Wire
Chris Phenner
Principal, Mobile, Social & Web Bus. Dev.
Peter Kafka
Senior Editor
Jesse Redniss
SVP, Digital
USA Network
Marty Roberts
SVP of Sales and Marketing
 thePlatform (Comcast)
Alan McGlade
Founder and Managing Director
Digital Entertainment Ventures (DEV)
Omar Divina
Regional Vice President, West
Desiree Rodriguez
VP, Business Development
Andrew Dansker
Electronic Media Organizer and Television Representative
Jack Isquith
Senior VP of Strategic Development
Harry Demott
Venture Capital Partner
Raptor Capital Management
Mike Scogin
VP, Wireless MTV Mobile
MTV Networks
Ashwin Navin
CEO and Co-Founder
Bismarck Lepe
Co Founder and President of Products
Wade Tinney, CEO & Co-Founder, Large Animal Games
Jay Baage
VP of Content & Bus Dev.
Digital Media Wire
Fabien Reille
Vice President of Digital Research
J.D. Power and Associates
Wade Tinney
CEO & Co-Founder
Large Animal Games
Jonathan Axelrod
Managing Director
ER Accelerator
Andi Poch
Alloy Digital
Mike Callaghan
Vice President, Digital Marketing
Century 21 Real Estate LLC
 Mark Mackenzie
Senior TMT Thematic Analyst
Sam Glassenberg
Funtactix (“The Hunger Games Adventures”)
Albert Chung
CEO and Co-Founder
Avi Millman
Co-Founder & CEO
Stray Boots
John Caron
VP, Marketing
Catalina Mobile


8:00-9:00 Registration & Networking
9:00-9:15 Welcome & Introductions
Ned Sherman, CEO, Digital Media Wire, Inc.
9:15-9:45 Research Presentations: Top Trends in Mobile & Social Media & Entertainment
Globally, it’s estimated that 5.3-billion people have mobile phones and 132.5 million people in the US used Facebook last year; by 2013 the number will increase to 152.1 million, according to eMarketer. In this session, three leading analysts and industry experts will present interesting statistics on mobile and social media usage and explain what it means to media and entertainment companies in terms of opportunities and threats to traditional business models.

Mark Donovan, SVP of Mobile, comScore, Inc.
Fabien Reille, VP, Digital Research, J.D. Power and Associates
Saul J. Berman, Global & Americas Leader, IBM Strategy & Change Consulting Group, IBM Global Business Services

A Conversation with Peter Phillips, SVP & General Manager of Marvel Entertainment’s Digital Media Group
Interviewed by: Peter Kafka, Senior Editor, AllThingsD
10:15-10:45 Networking Break
10:45-11:30 PANELS
PANEL: Social Entertainment - A View from the Top
Industry leaders discuss the current state of the media and entertainment industry as the business continues its transition towards a digital and social future. What does it take to make successful entertainment and media content these days to be distributed and monetized on multiple platforms and devices? What trends and developments are the most important to the future direction of the industry? How do you make sure that your content not just entertains, but engages and activates an audience to share and comment on it on social media platforms such as Facebook, Twitter and Youtube?

Marc DeBevoise, SVP & General Manager, Entertainment, CBS Interactive
James Smith, Chief Revenue Officer, Flixster / WB
Andi Poch, SVP, Alloy Digital
Jesse Redniss, SVP, Digital, USA Network
Moderator: Bill Wilson, VP, Digital Strategy and Business Development, NARM
PANEL: Entertainment on the Go - Distribution & Monetization of Mobile Content
Mobile devices such as tablets and smartphones became the highest-selling consumer electronic device category in 2011, amounting to 115-million units in Q3 alone, more than PC, laptop, and netbook figures combined. With mobile data traffic skyrocketing, what kind of media and entertainment content is currently the most popular on mobile devices in particular? How do you create, source and curate content to be consumed particularly on mobile devices that are in tune with the on-the-go nature of how people use these devices?

Michael Adamson, VP, New Products, Turner Sports
Hans Deutmeyer, VP, HBO GO / MAX GO
Brian McGarvey, VP,  Business Development, Rhapsody
Fabrice Sergent, CEO, Cellfish
Mike Scogin. VP, Wireless & MTV Mobile, MTV Networks
Bismarck Lepe, Co Founder and President of Products, Ooyala
Moderator: Dan Waggoner, Partner, Davis Wright Tremaine LLP
11:40-12:25 PANELS
*DELEGATE ROUNDTABLES - Join a Discussion Group*
Delegate roundtables are led by attendees and speakers who volunteer to moderate discussions around specific topics in the upstairs ballroom. Sign up for the roundtable of your choice at the registration table. Discussion groups will fill up fast, so please make sure to sign-up when you arrive. Each group will meet at a designated roundtable (signs will mark the topic for each table) at 11:40am. If you are interested in moderating a roundtable, please email Jay at jay@digitalmediawire.com

Suggested topics include:
Social Discovery -- How Do We Sift Through All the Noise?
How to Attract VC Capital and Investors To Your Social Media Start-Up?
Social Media Metrics - An Inside Look at the Metrics of Monetization
How Online Video Can Grow Your Business and Brand
Which Social Networks Matter for Entertainment Companies
PANEL: Mobile Ad and App Reality Check: What is Really Working and Why?
Globally, current estimates show that 5.3-billion people have mobile phones and the CTIA Wireless Association recently said more than 250-million Americans now have mobile phones, with 57% of teenagers believing that their device is the center of their social universe. A recent AT&T report suggests that 88% of marketers will increase their spend on mobile based campaigns. This panel of leading mobile publishers, app developers and ad networks will discuss the most effective ways to let advertisers and marketers reach this audience and ultimately monetize and generate new revenue from their mobile audiences.

Zubair Jandali, Head of Mobile Apps Sales, Google
Jake Ward, SVP, Communications, Applications Developers Alliance
Jason Dailey, Director of Bing Evangelism, Microsoft Advertising
Stephane Pere, VP - Head of Ideas People Media, The Economist
Daniel Cheng, Director of Publisher Development, Greystripe
Moderator: Chris Phenner, Principal, Mobile, Social & Web Bus. Dev., CMP BD
Gamification Case Study: "From Bell Media to Ford Escape Routes: How Gamification is Changing the Face of the Entertainment Industry"
Omar Divina, Regional Vice President, West, Badgeville

What does success look like for digital when advertising on the Super Bowl?
Mike Callaghan, Senior Vice President, Digital Marketing, Century 21 Real Estate LLC
The Super Bowl is the largest advertising event of the year and the pressure to execute a successful campaign is enormous. Join Mike Callaghan, Senior Vice President, Digital Marketing, Century 21 Real Estate LLC, as he describes what the metrics for success looked like across this impressive multi-channel digital campaign.
1:15-2:15 LUNCH
Sponsored by
2:15-2:45 KEYNOTE
Phil Chen, Head of Global Content, HTC
2:45-3:30 PANELS
PANEL: Casual and Social Games: Kings of Addictive Online Content
Games and social media are a natural match. Perhaps with the exception of solitaire, most games involve at least two players. Online social game pioneers like Zynga and Popcap have been floated or sold for billions to traditional game companies struggling to get a footprint in this booming market. But the social networks also need these game companies, because once people have run out of clever status updates and tagged all their pictures, an invitation to play “Mafia Wars” might come in handy... So what's next as gaming meets the Internet and social networks?

Greg Rivera, Director, Microsoft's Xbox LIVE Advertising Business Group
Sam Glassenberg, CEO, Funtactix ("The Hunger Games Adventures")
Drew Lesicko, Senior Manager of Professional Services, Arkadium, Inc.
Moderator: Wade Tinney, CEO & Co-Founder, Large Animal Games
PANEL: Music Apps: Creating Unique Mobile & Social Experiences
Today it’s hard to find a smartphone that can’t play music, increasingly killing the need for stand alone portable music players, and we have seen an increase in the number of apps that integrate music-related content with community and social networking. This panel will discuss the future of mobile music applications, including the latest features, licensing issues and social media integration. Which apps and social music experiences are most popular with fans? Where will the innovation in mobile and social music come in the years to come?

Jesse Israel, Co-Founder, Tech & Creative Director, Cantora Records + Labs
Jon Vanhala, SVP Digital & New Business, Universal Music Group
Mike Bebel, Head of Global Music Initiatives, Nokia Entertainment, Nokia, Inc.
Ian Geller, VP of Business Development, Pandora
Jack Isquith, SVP of Strategic Development, Slacker
Moderator: Harry DeMott, Venture Capital Partner, Raptor Capital Management
3:30-4:00 Networking Break
4:00-4:45 PANELS
Accelerator Start-up Showcase
Jonathan Axelrod, Managing Director, ER Accelerator
Avi Millman, CEO, Stray Boots
Albert Chung, CEO, Pictorious
PANEL: The Mobile Wallet Wars: Payment Solutions of the Future
Mobile carriers already have the users payment info and traditionally have been in the best position to win in mobile payments. However, new mobile wallet solutions from companies like Google, PayPal, and Isis are challenging that by “going over the top” and bypassing the carriers payment systems and offering consumers ease-of-use by having their payment info collected in one place for online and mobile payments. So what payment solutions are best positioned to benefit everyone, including consumers, retailers, carriers, and everyone else, involved in the mobile payments value chain?

Jason Madhosingh, Director, Online & Mobile, Enterprise, American Express
Tim McLaughlin, President & Founder, Siteworx
Michael Doron, VP, The Americas, Click and Buy
John Caron, VP, Marketing, Catalina Mobile
Moderator: Jay Baage, Vice President, Digital Media Wire
4:45-5:30 PANELS
PANEL: What’s Next in Social Networking - Pinterest and other Emerging Social Media Platforms
Pinterest has been a media and user darling so far in 2012, surrounded by the usual copyright issues that arise around any new social media platform. Google + has a few kinks to work out, but is, overall, a strong start to the search giant's challenge to Facebook. At the 2012 SXSW, smaller new networks like Highlight, Sonar, and Bango made an impression on the press by letting you know when friends are in the area and what they are up to so you can connect with people face-to-face. What other new social networks are out there and how do you navigate this new space and select which ones to use and engage with?

Andrew Cleland, Venture Partner, Comcast Ventures
Lou Kerner, Founder, The Social Internet Fund
Gemma Craven, Executive Vice President, Social @Ogilvy
Ted Murphy, Founder & CEO, IZEA
Alan McGlade, Founder & Man. Director, DEV: Digital Entertainment Ventures
Mark Mackenzie, Senior TMT Thematic Analyst, AllianceBernstein
Moderator: Marshall Jensen, Managing Member, DMW Hexagon
PANEL: Cloudy and a High Chance of Revenue: How Technology is Changing the Way Audiences Access TV & Video Content
There has been much progress in online video over the past year and it seems like fears of cord-cutting has given in to the promise of new opportunities for owners of premium content and developers of direct to Internet content alike.. This panel of decision-makers in the TV and video value chain will bring you up to date on the latest in innovation, pricing, new devices, marketing, monetization and distribution models for video content. What factors are driving as well as hindering the industry? What’s next in business models, distribution strategies, piracy and digital rights management as well as issues related to global distribution and technology issues.

Bill Wheaton, SVP & General Manager, Media Division, Akamai
Marty Roberts, SVP of Sales and Marketing, thePlatform (Comcast)
Desiree Rodriguez, VP, Business Development, MobiTV
Andrew Dansker, Electronic Media Organizer & Television Rep, SAG-AFTRA
Ashwin Navin, CEO and Co-Founder, Flingo
Moderator: Ned Sherman, CEO & Publisher, Digital Media Wire
5:30-6:30 Reception
Produced by:

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Museum of Jewish Heritage

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All reservations must be made on or before 6:00pm on Monday, June 4.

Past Attendees Include
Discovery Communications
RightsAssist, LLC
Larsen & Toubro
Emmis Interactive, Inc.
LEVEL, a Rosetta Company
Berklee College of Music
Reznick Group
Gannett -Delawareonline
Grey Group
Internap Network Services
Citadel Securities
Arxan Technologies
Aplehead Factory Design Studio
Roadtrip Productions, LLC
WWC Capital Group, LLC
Carpathia Hosting, Inc.
ABS Capital Partners
QuestMark Partners
Grab Networks
Grotech Ventures
New Atlantic Ventures
MD Anderson Cancer Center
UK Trade & Investment
AOL, Inc.
Silicon Valley Bank
American Public University System
Morrison & Foerster LLP
Hughes Network Systems LLC
Aegis Mobile
Northrop Grumman
Taylor Consulting
Manatt Phelps & Phillips LLP
The Washington Post
Washington Post Digital
Center for Public Integrity
Sherpia, Inc.
Rovi Corporation
New Venture Communications
Deutsche Telekom North America
Wilson Sonsini Goodrich & Rosati
AOL, Inc
Foster Web Marketing
Fairfax Video Studio
Carfax, Inc
Yume, Inc.
Hal Leonard Corporation
ChoChing Entertainment
Hillcrest Laboratories, Inc.
Navigation Arts
YaSabe, Inc.
Roberts, Mlotkowski, Safran & Cole, PC
NewPlan, LLC
Chessiecap, Inc.
Wellington Financial LP
EPAM Systems
i3m3 Solutions
Barber Digital Media
Palladian Partners
String Real Estate Information Services
Gannett Digital
Time Warner Cable
comScore, Inc.
Gannett Co, Inc
DPR Group, Inc.
The Chronicle of Higher Education
Hughes Network Systems
GWR/New School of Radio & TV
WWP Advisors, Inc.
Breakpoint Digital
ForeSee Results
Apex CoVantage
Berenson & Company
Copyright Alliance
Arlen Communications
Novak Biddle Venture Partners
Valhalla Partners
Alloy Media + Marketing
BGC Partners
Davis Wright Tremaine LLP
Millennial Media
RPG Strategies
Pew Internet & American Life Project
Revolution LLC
NBC Universal
Turner Sports
Island Def Jam Music Group
Magid Advisors
Columbia Capital
About DMW

Digital Media Wire, Inc. (DMW) launched in early 2000 with the goal of providing busy executives with a daily briefing of the most important news stories about the business of digital media. Today, the newsletter is considered a “must read” by industry insiders and has a senior level readership at the majority of the major media, entertainment and technology companies. Over the years, we have become a standard in publishing and events covering the digital media sector.