DMW Presents
Mobile & Social Entertainment Summit @ Digital Media Conference East
New York City -- June 28, 2012
Connect with
Twitter Hashtag: #MSES12
Mark yourself as attending on LinkedIn and see who is coming!
Announcements:
6/12/12:
Announcing special advertising case study with Mike Callaghan, Senior Vice
President, Digital Marketing, Century 21 Real Estate LLC, as he
describes what the metrics for success looked like across platforms for their
Super Bowl multi-channel digital campaign. Mike Callaghan leads the strategy development and program execution of all consumer digital marketing and broker and agent marketing tools and programs. These efforts include: the consumer web site, mobile solutions, interactive marketing, and the franchise intranet site that assist brokers and agents in client acquisition, CRM and lead conversion activities.
6/1/12: We are pleased to announce that
HTC's Head of Global Content, Phil Chen will keynote event. Phil Chen is a serial entrepreneur. Previously, VP of product for spring design, the first dual screen eReader. He was the creator and founder of two companies – Glo and Handstand, an interactive media Bible and a mobile education app service, respectively. Phil is passionate about technology, media, and software as a tool for education and storytelling. Currently, he is heading up business development and strategic planning for entertainment at HTC.
5/15/12: Marvel Entertainment's Digital Head, Peter Phillips, Featured in Conversation with AllThingsD's Peter Kafka
Peter Phillips is the Senior Vice President & General Manager of
Marvel Entertainment’s Digital Media Group. Marvel Entertainment is
one of the world's most prominent character-based entertainment
companies, built on a proven library of over 8,000 characters featured
in a variety of media over seventy years. Peter oversees all aspects
of digital media for the company – which include its destination
websites, mobile applications and social network presence – driving
online growth and support of its publishing offerings,
feature films
and animated series. Mr. Phillips’s previous roles include Senior
Vice President of the online division at Weight Watchers
International, Vice President of Product Development at Fandango and
multiple marketing roles at Paramount Pictures. As a Senior Vice
President at Weight Watchers International, Inc., Mr. Phillips was
responsible for the continued growth and development of the
company’s $200M+ online division. He also served as Vice President
of Product Development at Fandango, Inc., where he led the strategic
planning, development, and ongoing management of all product-related
initiatives and was part of the executive team that led the sale of
the company to Comcast Interactive Media in 2007. Mr. Phillips worked
at Paramount Pictures from 1992 to 2000.
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Mobile & social media revenues are expected to exceed $100 billion by 2015, the fastest any communications industry has ever surpassed this benchmark (12 years), outpacing subscription TV and the internet by nearly 20 years.
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The average U.S. citizen over the age of 12 spent more than 100 hours in 2011 accessing content on wireless devices, such as smartphones, computer tablets and e-readers.
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The average person spends about 400 hours per year on the internet, with about one-quarter of the time spent on social media sites.
Fueled by the huge momentum behind social and mobile media, entertainment and advertising companies in 2012, the first annual Mobile & Social Entertainment Summit at DMCE, part of the CE Week in NYC, will focus on mobile and social content creation, distribution and monetization. What does it take to successfully launch media and entertainment content in a world where a growing percentage of people are reading, listening and watching content on smartphones, tablets and other connected devices? Packed with useful hands-on case studies and panels featuring leading digital media entrepreneurs and innovators, this one-day conference is a "must-attend" for anyone in the media and entertainment industry looking to learn the latest trends in mobile and social media and make useful business connections in times of major disruption in media consumption.
For more information and to inquire about sponsorship and exhibitor opportunities, please contact Tinzar Sherman (tinzar@digitalmediawire.com) or Jay Baage (jay@digitalmediawire.com) or call 310-855-0033 or 202-546-8903.
2012 Speakers, Panelists & Moderators
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Agenda |
| 8:00-9:00 |
Registration & Networking |
| 9:00-9:15 |
Welcome & Introductions Ned Sherman, CEO, Digital Media Wire, Inc. |
| 9:15-9:45 |
Research Presentations: Top Trends in Mobile
& Social Media & Entertainment
Globally, it’s estimated that 5.3-billion people have mobile phones and 132.5 million people in the US used Facebook last year; by 2013 the number will increase to 152.1 million, according to eMarketer. In this session, three leading analysts and industry experts will present interesting statistics on mobile and social media usage and explain what it means to media and entertainment companies in terms of opportunities and threats to traditional business models. Presenters Mark Donovan, SVP of Mobile, comScore, Inc. Fabien Reille, VP, Digital Research, J.D. Power and Associates Saul J. Berman, Global & Americas Leader, IBM Strategy & Change Consulting Group, IBM Global Business Services |
| 9:45-10:15 |
KEYNOTE INTERVIEW
A Conversation with Peter Phillips, SVP & General Manager of Marvel Entertainment’s Digital Media Group Interviewed by: Peter Kafka, Senior Editor, AllThingsD |
| 10:15-10:45 | Networking Break |
| 10:45-11:30 | PANELS |
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SOCIAL TRACK
PANEL: Social Entertainment - A View from the Top Industry leaders discuss the current state of the media and entertainment industry as the business continues its transition towards a digital and social future. What does it take to make successful entertainment and media content these days to be distributed and monetized on multiple platforms and devices? What trends and developments are the most important to the future direction of the industry? How do you make sure that your content not just entertains, but engages and activates an audience to share and comment on it on social media platforms such as Facebook, Twitter and Youtube? Panelists Marc DeBevoise, SVP & General Manager, Entertainment, CBS Interactive James Smith, Chief Revenue Officer, Flixster / WB Andi Poch, SVP, Alloy Digital Jesse Redniss, SVP, Digital, USA Network Moderator: Bill Wilson, VP, Digital Strategy and Business Development, NARM MOBILE TRACK
PANEL: Entertainment on the Go - Distribution & Monetization of Mobile Content Mobile devices such as tablets and smartphones became the highest-selling consumer electronic device category in 2011, amounting to 115-million units in Q3 alone, more than PC, laptop, and netbook figures combined. With mobile data traffic skyrocketing, what kind of media and entertainment content is currently the most popular on mobile devices in particular? How do you create, source and curate content to be consumed particularly on mobile devices that are in tune with the on-the-go nature of how people use these devices? Panelists Michael Adamson, VP, New Products, Turner Sports Hans Deutmeyer, VP, HBO GO / MAX GO Brian McGarvey, VP, Business Development, Rhapsody Fabrice Sergent, CEO, Cellfish Mike Scogin. VP, Wireless & MTV Mobile, MTV Networks Bismarck Lepe, Co Founder and President of Products, Ooyala Moderator: Dan Waggoner, Partner, Davis Wright Tremaine LLP |
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| 11:40-12:25 | PANELS |
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SOCIAL TRACK
*DELEGATE ROUNDTABLES - Join a Discussion Group* Delegate roundtables are led by attendees and speakers who volunteer to moderate discussions around specific topics in the upstairs ballroom. Sign up for the roundtable of your choice at the registration table. Discussion groups will fill up fast, so please make sure to sign-up when you arrive. Each group will meet at a designated roundtable (signs will mark the topic for each table) at 11:40am. If you are interested in moderating a roundtable, please email Jay at jay@digitalmediawire.com Suggested topics include: Social Discovery -- How Do We Sift Through All the Noise? How to Attract VC Capital and Investors To Your Social Media Start-Up? Social Media Metrics - An Inside Look at the Metrics of Monetization How Online Video Can Grow Your Business and Brand Which Social Networks Matter for Entertainment Companies
MOBILE TRACK
PANEL: Mobile Ad and App Reality Check: What is Really Working and Why? Globally, current estimates show that 5.3-billion people have mobile phones and the CTIA Wireless Association recently said more than 250-million Americans now have mobile phones, with 57% of teenagers believing that their device is the center of their social universe. A recent AT&T report suggests that 88% of marketers will increase their spend on mobile based campaigns. This panel of leading mobile publishers, app developers and ad networks will discuss the most effective ways to let advertisers and marketers reach this audience and ultimately monetize and generate new revenue from their mobile audiences. Panelists Zubair Jandali, Head of Mobile Apps Sales, Google Jake Ward, SVP, Communications, Applications Developers Alliance Jason Dailey, Director of Bing Evangelism, Microsoft Advertising Stephane Pere, VP - Head of Ideas People Media, The Economist Daniel Cheng, Director of Publisher Development, Greystripe Moderator: Chris Phenner, Principal, Mobile, Social & Web Bus. Dev., CMP BD |
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| 12:30-1:15 |
CASE STUDIES & PRESENTATIONS |
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12:30-12:45 Gamification Case Study: "From Bell Media to Ford Escape Routes: How Gamification is Changing the Face of the Entertainment Industry" Omar Divina, Regional Vice President, West, Badgeville 12:45-1:00 What does success look like for digital when advertising on the Super Bowl? Mike Callaghan, Senior Vice President, Digital Marketing, Century 21 Real Estate LLC The Super Bowl is the largest advertising event of the year and the pressure to execute a successful campaign is enormous. Join Mike Callaghan, Senior Vice President, Digital Marketing, Century 21 Real Estate LLC, as he describes what the metrics for success looked like across this impressive multi-channel digital campaign. |
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| 1:15-2:15 |
LUNCH Sponsored by  |
| 2:15-2:45 |
KEYNOTE Phil Chen, Head of Global Content, HTC |
| 2:45-3:30 | PANELS |
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SOCIAL TRACK
PANEL: Casual and Social Games: Kings of Addictive Online Content Games and social media are a natural match. Perhaps with the exception of solitaire, most games involve at least two players. Online social game pioneers like Zynga and Popcap have been floated or sold for billions to traditional game companies struggling to get a footprint in this booming market. But the social networks also need these game companies, because once people have run out of clever status updates and tagged all their pictures, an invitation to play “Mafia Wars” might come in handy... So what's next as gaming meets the Internet and social networks? Panelists Greg Rivera, Director, Microsoft's Xbox LIVE Advertising Business Group Sam Glassenberg, CEO, Funtactix ("The Hunger Games Adventures") Drew Lesicko, Senior Manager of Professional Services, Arkadium, Inc. Moderator: Wade Tinney, CEO & Co-Founder, Large Animal Games
MOBILE TRACK PANEL: Music Apps: Creating Unique Mobile & Social Experiences Today it’s hard to find a smartphone that can’t play music, increasingly killing the need for stand alone portable music players, and we have seen an increase in the number of apps that integrate music-related content with community and social networking. This panel will discuss the future of mobile music applications, including the latest features, licensing issues and social media integration. Which apps and social music experiences are most popular with fans? Where will the innovation in mobile and social music come in the years to come? Panelists Jesse Israel, Co-Founder, Tech & Creative Director, Cantora Records + Labs Jon Vanhala, SVP Digital & New Business, Universal Music Group Mike Bebel, Head of Global Music Initiatives, Nokia Entertainment, Nokia, Inc. Ian Geller, VP of Business Development, Pandora Jack Isquith, SVP of Strategic Development, Slacker Moderator: Harry DeMott, Venture Capital Partner, Raptor Capital Management |
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| 3:30-4:00 | Networking Break |
| 4:00-4:45 | PANELS |
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SOCIAL TRACK
Accelerator Start-up Showcase Jonathan Axelrod, Managing Director, ER Accelerator Avi Millman, CEO, Stray Boots Albert Chung, CEO, Pictorious
MOBILE TRACK PANEL: The Mobile Wallet Wars: Payment Solutions of the Future Mobile carriers already have the users payment info and traditionally have been in the best position to win in mobile payments. However, new mobile wallet solutions from companies like Google, PayPal, and Isis are challenging that by “going over the top” and bypassing the carriers payment systems and offering consumers ease-of-use by having their payment info collected in one place for online and mobile payments. So what payment solutions are best positioned to benefit everyone, including consumers, retailers, carriers, and everyone else, involved in the mobile payments value chain? Panelists Jason Madhosingh, Director, Online & Mobile, Enterprise, American Express Tim McLaughlin, President & Founder, Siteworx Michael Doron, VP, The Americas, Click and Buy John Caron, VP, Marketing, Catalina Mobile Moderator: Jay Baage, Vice President, Digital Media Wire |
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| 4:45-5:30 | PANELS |
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SOCIAL TRACK
PANEL: What’s Next in Social Networking - Pinterest and other Emerging Social Media Platforms Pinterest has been a media and user darling so far in 2012, surrounded by the usual copyright issues that arise around any new social media platform. Google + has a few kinks to work out, but is, overall, a strong start to the search giant's challenge to Facebook. At the 2012 SXSW, smaller new networks like Highlight, Sonar, and Bango made an impression on the press by letting you know when friends are in the area and what they are up to so you can connect with people face-to-face. What other new social networks are out there and how do you navigate this new space and select which ones to use and engage with? Panelists Andrew Cleland, Venture Partner, Comcast Ventures Lou Kerner, Founder, The Social Internet Fund Gemma Craven, Executive Vice President, Social @Ogilvy Ted Murphy, Founder & CEO, IZEA Alan McGlade, Founder & Man. Director, DEV: Digital Entertainment Ventures Mark Mackenzie, Senior TMT Thematic Analyst, AllianceBernstein Moderator: Marshall Jensen, Managing Member, DMW Hexagon
MOBILE TRACK PANEL: Cloudy and a High Chance of Revenue: How Technology is Changing the Way Audiences Access TV & Video Content There has been much progress in online video over the past year and it seems like fears of cord-cutting has given in to the promise of new opportunities for owners of premium content and developers of direct to Internet content alike.. This panel of decision-makers in the TV and video value chain will bring you up to date on the latest in innovation, pricing, new devices, marketing, monetization and distribution models for video content. What factors are driving as well as hindering the industry? What’s next in business models, distribution strategies, piracy and digital rights management as well as issues related to global distribution and technology issues. Panelists Bill Wheaton, SVP & General Manager, Media Division, Akamai Marty Roberts, SVP of Sales and Marketing, thePlatform (Comcast) Desiree Rodriguez, VP, Business Development, MobiTV Andrew Dansker, Electronic Media Organizer & Television Rep, SAG-AFTRA Ashwin Navin, CEO and Co-Founder, Flingo Moderator: Ned Sherman, CEO & Publisher, Digital Media Wire |
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| 5:30-6:30 | Reception |
